There used to be a time when childrens wear cost only a fraction of adult clothes, but things have changed and it is definitely not because of Justin Bieber. It is because parents have realised that as much as their appearance has an impact on their kids, the appearance of their children has an impact on the parents.
Apparel retailers noted this trend and about two decades ago when Generation X started having children of their own, they moved into the childrens apparel markets in a big ‘fashionable way’. Children in schools started becoming brand conscious and Generation X parents needed to make decisions about what the parents thought was cool or acceptable and a tantrum from their children and in some cases a mutiny at home!
The clever brands anticipated this issue and were prepared to assist parents with the fashion dilemma they were facing with their children which is on-going for the most part if you are not too savvy with ‘kiddy fashion’. Here are some remarkable brands that seem to have hit the ‘goldilocks zone’ when it comes to childrens fashion according to parents who have successfully navigated through the ‘fashion tempest’ for the love of their little ones.
GAP Kids is a very trendy kids fashion line that have a variety of lines for children of all ages and children between the ages of 10 to 15 love this brand as it reflects them as being ‘cool’. The designs are sporty for the most part and casual for the rest of it. Fashionable, Comfortable, Uncompromised Quality and Affordability are the main strengths of this well-known brand.
Another brand that is on par with GAP Kids is that children below the ages of 12 love to prance around with Bucket & Spades. The line of clothes from this brand also does not compromise on quality and comfort and their designs are trendsetting but on the higher end of the price scale, nevertheless you might get a bigger and longer hug from your little one if clothes from this brand were wrapped and stacked under the Christmas tree this year.
Another popular fashion brand for children is NEXT. This brand has distinguished its apparel by gendering their range. There is Next Boys and Next Girls as well as their Baby, Men and Women series. The advantage of choosing this brand is that they are more like a one stop shop for kids’ clothes as they have everything to anything involving apparels for children for all ages.
These three brands are riding high on the Australian fashion scene and for good reasons. The quality is great, the designs are trendy, comfort is a given and the prices are reasonable and as varied as the offerings. These brands have something for just about anyone! fashion has you going around in circles, it never hurts to try.