Small business – Though small but has to face big challenges.
It is challenging for any small business to make its mark when there is so much vying competition. According to statistics, one/third of the small businesses do not have a website, which is actually very crucial for growth.
Small businesses kind of feel reluctant to launch a website due to common problems like budget, complicated and time-consuming. But the point is with development platforms like WordPress, the problems just don’t turn out to be valid. User friendliness, reliable and affordable makes WordPress one of the sought after website development platforms for businesses of all shapes and sizes.
Digital agencies offering WordPress development in Sydney believe, with WordPress any business can rest assured that it is a good company and can greatly benefit them in their expansion.
Whether you fell into entrepreneurship intentionally or unintentionally, you can enjoy the ownership as you can yourself take actions that will help your business to improve.
There are quite a lot of compelling factors that prove WordPress is a beneficial platform for the growth of small businesses.
WordPress is for FREE
Small business worrying about the budget will be glad to know WordPress is absolutely free. Yes, you heard it right. You just have to pay for hosting. Even most of themes and plugins are available for free.
SEO easy and SEO friendly
Non-technical business owners who have zilch SEO knowledge can also make their website completely search engine friendly and improve their site’s Google rankings.
With easy to use SEO plugin like Yoast SEO, you can automatically manage most of the SEO tasks which includes optimising website with relevant keywords, content update reminder, check duplicate content and much more.
Plethora of plugins
Name it and WordPress has it. WordPress offers over 54,000 plugins that are a lot, we must say. Email list management, contact form, Sitemap submission, whatever your business need, WordPress offers.
Mobile responsive
Small business won’t lose any scope of growth. They can target audience present on any platform. Since WordPress is mobile responsive, your business can even grab the attention of the majority of traffic on mobile phones.
Build custom landing pages
You don’t need to go for any complicated software to build landing pages. With WordPress, even creating custom landing pages is a cakewalk. You can quickly and effortlessly create landing pages with just a few clicks.
Landing pages play a vital role in driving traffic.
Google analytics
With many other hosts of tools, WordPress also offers significant google analytics integration that helps you get necessary insights and also track your website visitors. You don’t need to be an expert to use Google analytics.
Quick page load
Slow page load is the biggest turn off to any potential site visitor. Vistors hold patience to wait just for 2 seconds if the page takes more time to load, they instantly leave the site.
With specific WordPress plugins, you can improve speed of your website as it efficiently optimises the images which is one of the main reasons for slow page load.
These are just a few, there are myriads of more factors that can bring great opportunities for your small business. In this digital age, a website is a must and there can be nothing better than WordPress to kick off with the online business.
